About RaceVape

Before the Beginning — Discovering the Opportunity

Alex Falco, a young entrepreneur from Milan, Italy, had built a successful career in the tech industry, but he always felt there was more he could do. While working in the corporate world, he noticed that many industries, especially consumer goods, were still operating in outdated and rigid ways. He believed there was a huge gap for innovation, especially in fast-moving markets like vaping.

In 2017, Alex was introduced to disposable vapes by a friend who recommended them as a healthier alternative to smoking. While initially unfamiliar with the industry, Alex quickly saw the potential of the European market, which was growing rapidly as consumers became more health-conscious. However, he also noticed a significant issue: most of the large-scale suppliers had minimum order quantities that were too high for smaller businesses and individual customers to manage, leaving them with limited options.

Determined to fill this gap, Alex decided to leave his corporate job and pursue a new path: founding Race Vape to offer flexible, small-scale wholesale solutions that would give customers access to high-quality disposable vapes without the burden of large bulk orders. His goal was clear—bring quality products to the European market while maintaining control over costs and quality.

The Journey — Flexibility and Precision in Every Order

Race Vape’s success didn’t come overnight. Alex knew that in a highly competitive market, he had to offer something unique. Instead of focusing on large orders, he designed a business model where customers could buy as few as 10 units per order. This small-scale wholesale model allowed Race Vape to provide flexibility to both small retailers and individual consumers, while also ensuring that the company could maintain tight control over quality and stock levels.

To achieve this, Alex worked closely with trusted suppliers and ensured that every vape product offered on Race Vape met stringent quality standards. By managing smaller orders, Race Vape was able to avoid the risks associated with large inventories, which also kept costs down. This helped the company offer competitive prices without sacrificing quality.

At the same time, Alex focused heavily on improving the logistics system to ensure fast, reliable deliveries. Race Vape’s customers could count on receiving their orders quickly, whether they were retailers in Germany, Spain, or the Netherlands. Alex’s commitment to efficiency, flexibility, and exceptional customer service was the foundation of Race Vape’s growth.

After the Success — Perfecting the Balance Between Quality and Cost

Today, Race Vape is a leading player in the European disposable vape market. By focusing on small orders, Alex has not only attracted a loyal customer base but also built strong relationships with retail and wholesale partners across Europe. The ability to offer small quantities—starting from just 10 units per order—has been a key differentiator, helping Race Vape serve a wide range of customers, from small retailers to larger wholesale buyers.

The core of Race Vape’s success lies in its commitment to balancing quality with cost. Alex believes that smaller orders allow the company to ensure the highest quality control at every stage. With this model, Race Vape continues to provide premium products at competitive prices, proving that flexibility and quality don’t have to come at a higher cost.

Looking ahead, Race Vape plans to expand even further into international markets, continuing to serve customers with the same dedication to high-quality products and personalized service. Alex’s vision for the future is clear: to keep driving innovation in the vaping industry, one small order at a time.